Baden-Württemberg’s location in the centre of Europe offers a significant advantage in that it guarantees access to many important markets. Baden-Württemberg supports a creative environment which is unique in Germany. In the creative industries, the south-west of Germany is at the cutting edge – both nationally and internationally.

The creative industries in Germany

• According to the definition of the sector provided by the “Office of Cultural Policy and Cultural Studies”, the creative industries in Germany comprise around 238,000 taxable businesses. The creative industries include the following: music, literature, books and publishing, art, film/video/broadcasting, design and architecture, cultural heritage, advertising and software/computer games.

• Major companies operating worldwide, as well as a plethora of medium-sized to micro-businesses generate a total turnover of around 132 billion Euros.

• About three-quarters of the German creative industry is dominated by micro-businesses and employs over 1,000,000 people.