Baden-Württemberg companies in the services area can call on a highly qualified pool of workers. Overall, over 400,000 people work in the most varied of industry segments. These include, for example, over 16,000 companies active in the areas of law, taxes, management consulting as well as market and opinion research. Around 12,000 architectural and engineering offices develop and create projects for customers and companies in Baden-Württemberg and throughout the world.
Of special importance in Germany's southwest is tourism and the related hospitality industry. People from throughout the world value Baden-Württemberg as a vacation land. More than 200,000 employees, 90,000 of which work in the food-service industry alone, provide their services for the well-being of German and foreign guests.