What services does bw-i offer to a company wishing to locate in Baden-Württemberg?
In an age of globalisation and increasing competition between economic regions, the promotion of a region‘s advantages and a comprehensive service for investors is becoming ever more important. In recent years, bw-i has developed a comprehensive service package for investors. These services include location and property offers, continuous support for investment projects, assistance with licensing procedures, advice on support programmes, matchmaking with cooperation partners and service provides and much, much more. bw-i is the first point of contact for all questions on the economic and knowledge location Baden-Württemberg. Every year, we assist numerous companies that are interested in investment, international cooperation and locating in Baden-Württemberg.
Opening new foreign markets as well as supporting companies requires tight networks — in the state and internationally. How do you foster the bw-i-network?
bw-i can count on a network of partners from more than 70 countries. We maintain contact to chambers, associations, service companies, sector institutions, universities and research institutions as well as state and parastatal institutions. With this network we maintain an active dialogue and exchange of ideas and experiences.
How does the company structure enable you to be the first point of contact for central topics concerning business in Baden-Württemberg?
Positioning and marketing the economic and knowledge location as well as opening foreign markets for Baden-Württemberg‘s companies is the basis for the internationalisation of our state, its companies, universities and research institutions and for insuring their success when facing the global competition. For companies and research institutions numerous synergies result by combining these issue areas at bw-i and it enables us to market Baden-Württemberg‘s diversity. For foreign companies, research institutions and universities bw-i serves as the first point of contact when it comes to capital investment, know-how transfer and locating in Baden-Württemberg.
What will be your most important activities and target regions in the near future?
In the near future we intend to further market the brand economic and knowledge location Baden-Württemberg and its traditional strengths. In addition to the traditional sectors, we will increasingly include future sectors as well as key and cross-sectional technologies like renewable energy, environmental technology, nano-technology, microsystems technology, photonics and logistics. Target regions of our location marketing are Western Europe, Asia (in particular Japan, Singapore, Korea and Taiwan), North America as well as selected countries like Russia, the United Arab Emirates, China etc. In addition, a further focus will be on attracting capital investment by systematically approaching potential investors. Particularly our trade fair presentations at Expo Real in Munich and MIPIM in Cannes serve to present investment projects, as does the specially created website www.bw-estate.de. As a further instrument for addressing foreign investors and providing them with targeted location information we have created the website www.bw-invest.de as well as an e-mail newsletter addressing 40,000 foreign companies.